Culture Rising

AI built for organisations that put mission first.

We help non-profits, purpose-led businesses, and social enterprises adopt AI in a way that accelerates their impact, not just their margins.

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What We Do

A senior AI partner for organisations doing work that matters.

Culture Rising is a fractional AI and strategy consultancy. We work directly with leaders of purpose-driven organisations to design, deploy, and embed AI.

We bring the strategic depth of a Chief AI Officer, the operational rigour of a senior COO, and working relationships at Anthropic and OpenAI. Without the overhead of a full-time hire.

Mission-first by design
Every engagement starts with your values, not the technology.
Senior expertise from day one
You work directly with Tom Trounce. No account managers.
Direct access to the platforms
Working relationships at Anthropic and OpenAI.
Flexible engagement model
Monthly retainer or project basis. Fits what you actually need.

Services

Three ways Culture Rising works with you.

Each can be engaged independently or combined as a full fractional programme.

01

Mission Driven Accelerators

Pre-scoped AI programmes built for purpose-led organisations. Eight sector accelerators with deployable tools.

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02

Fractional Executive Services

Senior AI and operational leadership on a fractional basis. The depth of a Chief AI Officer without the full-time overhead.

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03

Organisational Design & Performance

Structure, culture, and operating model work that makes transformation stick. Aligned teams, clear accountability.

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Insights

Thinking from Culture Rising.

Strategy
June 2021

Employee Lifetime Value

What happens when you measure people the same way you measure your best customers? The commercial case for investing in your team.

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AI Adoption
Coming soon

Why Small Organisations Win the AI Race

Agility, mission clarity, and direct leadership are structural advantages in AI adoption. Here is how to use them.

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Governance
Coming soon

The Hidden Cost of Getting AI Wrong

The real risk for purpose-driven organisations is reputational. A framework for responsible deployment.

Read →

Latest

News & Updates

New Service

Culture Rising Labs now open

Eight sector accelerators for pilot engagement. Priority access for non-profits.

June 2026
Partnership

Direct relationships with Anthropic and OpenAI

Clients benefit from access to the teams building the leading AI platforms.

April 2026
Speaking

Tom Trounce on responsible AI in the third sector

Upcoming appearances at sector events. Contact us to discuss engagements.

Spring 2026
Thinking

The fractional AI model for purpose-led organisations

Why the best AI leadership for most mission-driven orgs is not a full-time hire.

March 2026
Background

$15M AI practice built from zero at Fractal Analytics

The Anthropic and OpenAI partnerships practice built by Tom Trounce. Now available to you.

2025

Ready to talk?

A 30-minute conversation costs nothing.

If you lead a mission-driven organisation and are wondering what AI could actually do for you, that is enough. We will tell you honestly whether we can help.

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Explore our services

Most companies have company values. However as companies grow and adapt, it becomes increasingly a challenge to ensure that the modern, corporate culture CEOs need, is being championed throughout the organization. “Values” statements remain only a small piece of the puzzle. We help you build your company culture in 3 ways, depending on what your current opportunity is.

      • Define your culture, identify tools and process to reinforce it
      • Build leaders who authentically inspire your people
      • Organization structure and design to grow your business optimally

Culture Rising combines standard and custom surveys, statistical models, employee engagement together with leadership coaching for employees at any stage in their career, natural language AI to achieve measurable outcomes.

Our model does not try to emulate traditional personality tests or employee satisfaction survey, however we partner with providers of these tools.

Employee Lifetime Value

We stand by our promise – we will help you measure the impact of employee happiness to your bottom line.

Public company, long term planning

  1. Cost of recruitment
  2. Lost time in market while finding new talent
  3. Damage to reputation
  4. Knowledge drain (great ideas taken elsewhere)
  5. Cost and time to train new hires (if even possible)
  6. Best talent seeks you out due to brand reputation
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Private company, horizon milestone such as IPO

  1. EAS score
  2. Productivity improvement
  3. Cashflow advantage
  4. Labor overhead as an asset class
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