Culture Rising

AI built for organisations that put mission first.

We help non-profits, purpose-led businesses, and social enterprises adopt AI in a way that accelerates their impact, not just their margins.

What We Do

A senior AI partner for organisations doing work that matters.

Culture Rising is a fractional AI and strategy consultancy. We work directly with leaders of purpose-driven organisations to design, deploy, and embed AI.

We bring the strategic depth of a Chief AI Officer, the operational rigour of a senior COO, and working relationships at Anthropic and OpenAI. Without the overhead of a full-time hire.

Mission-first by design

Every engagement starts with your values, not the technology.

Senior expertise from day one

You work directly with Tom Trounce. No account managers.

Direct access to the platforms

Working relationships at Anthropic and OpenAI.

Flexible engagement model

Monthly retainer or project basis. Fits what you actually need.

Services

Three ways Culture Rising works with you.

Each can be engaged independently or combined as a full fractional programme.

Mission Driven Accelerators

Pre-scoped AI programmes built for purpose-led organisations. Eight sector accelerators with deployable tools.

Fractional Executive Services

Senior AI and operational leadership on a fractional basis. The depth of a Chief AI Officer without the full-time overhead.

Organisational Design & Performance

Structure, culture, and operating model work that makes transformation stick. Aligned teams, clear accountability.

Insights

Thinking from Culture Rising.

Strategy

June 2021

Employee Lifetime Value

What happens when you measure people the same way you measure your best customers? The commercial case for investing in your team.

Read →

AI Adoption

Coming soon

Why Small Organisations Win the AI Race

Agility, mission clarity, and direct leadership are structural advantages in AI adoption. Here is how to use them.

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Governance

Coming soon

The Hidden Cost of Getting AI Wrong

The real risk for purpose-driven organisations is reputational. A framework for responsible deployment.

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Latest

News & Updates

New Service

Culture Rising Labs now open

Eight sector accelerators for pilot engagement. Priority access for non-profits.

June 2026

Partnership

Direct relationships with Anthropic and OpenAI

Clients benefit from access to the teams building the leading AI platforms.

April 2026

Speaking

Tom Trounce on responsible AI in the third sector

Upcoming appearances at sector events. Contact us to discuss engagements.

Spring 2026

Thinking

The fractional AI model for purpose-led organisations

Why the best AI leadership for most mission-driven orgs is not a full-time hire.

March 2026

Background

$15M AI practice built from zero at Fractal Analytics

The Anthropic and OpenAI partnerships practice built by Tom Trounce. Now available to you.

2025

Ready to talk?

A 30-minute conversation costs nothing.

If you lead a mission-driven organisation and are wondering what AI could actually do for you, that is enough. We will tell you honestly whether we can help.