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Senior executive capability for organisations that need it most and have had the least access to it.

Fractional executive leadership means the depth of a C-suite hire, without the permanence or cost of a full-time appointment. Embedded in your team, oriented to outcomes, and operational from week one.

About Tom Trounce
Tom Trounce
Fractional COO and AI Strategy
Tom Trounce

Operating executive with 25 years of experience leading business transformation, AI-enabled operating model innovation, and commercial growth across technology, consulting, retail, healthcare, financial services, and consumer businesses.

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Known for translating strategy into operational outcomes, simplifying complex challenges, and building high-performing teams capable of delivering sustainable growth at scale. Equally effective setting long-term strategic direction and driving execution-level accountability.

Built a strategic AI partnership practice from zero to $15M in annual revenue by designing three-way enterprise alliances between a major global consultancy, OpenAI, Anthropic, and Fortune 500 clients. Led a 400-person AI and analytics firm as Chief Practices Officer through full acquisition and integration into a 4,500-person global organisation.

International experience across the UK, France, China, and the United States. Speaks French.

25+
Years senior executive experience
$15M+
AI partnerships practice built from zero
$100M+
Commercial outcomes delivered
Services

Three engagements. One practice.

01

Advisory Retainer: AI Strategy and Transformation

For boards and executive teams building coherent AI positioning. Identifies genuine opportunities and where AI is overrated. Designs organisational change and builds partnerships with AI vendors and research institutions.

Strategy · Governance · Partnerships
02

Fractional COO: AI-Native Operations and Scaling

Operational architecture, process design, and stakeholder management to move from prototype to sustainable practice. COO-level rigour without the full-time cost.

Operations · Process · Scaling
03

Partnership Activation and Ecosystem Building

Active strategic relationships with both Anthropic and OpenAI. Meaningful activation including designing three-way enterprise structures between your organisation, an AI lab, and a client or funder. This is access, not procurement.

Anthropic · OpenAI · Ecosystem

Organisations we have worked with.

Fractal Analytics

Built the OpenAI and Anthropic partnerships practice from zero to $15M in annual revenue.

ExpertOps

Guiding their first commercial partnership and go-to-market strategy.

Sifter

Values architecture and culture work embedded from founding.

Catalant

Featured on Catalant, the enterprise platform for independent executive talent.

Why Fractional Leadership Is the Emerging Model

The market shifted. Most organisations have not caught up.

AI transformation is creating unprecedented demand for specialised executive leadership. Most organisations navigating this shift cannot afford a Chief AI Officer at $300k to $500k per year. Fractional engagement closes that gap.

73%
Of mid-market firms lack dedicated AI leadership

The majority of businesses navigating AI transformation have no dedicated senior AI executive, according to Deloitte and Gartner research.

3.2×
Faster time to impact versus a full-time hire

Fractional executives are operational from week one. A full-time search, notice period, and onboarding cycle typically runs four to six months.

$300k
Average fully loaded cost of a full-time CAIO

Base salary, benefits, equity, and onboarding. A fractional engagement delivers equivalent strategic depth at a fraction of that commitment.

40%
Growth in fractional executive engagements since 2022

Catalant and Business Talent Group report sustained growth in demand for senior fractional talent, particularly in AI and operations.

What Makes This Different

Four things no other fractional AI advisor offers together.

Partnership Activation

Revenue-generating relationships with both OpenAI and Anthropic, built from zero. No other fractional advisor has this track record with both companies simultaneously.

Marketing P and L Plus AI Strategy

Owned $60M to $80M marketing budgets and drove $100M in commercial outcomes. Most AI advisors have never owned a commercial result.

COO Plus AI Operations

This combination does not exist in the fractional market. Most AI advisory is strategy-only or implementation-only. Culture Rising is both.

Values Credibility

Ukraine medicine supply chain, arts foundations, conservation work. A genuine track record, not a positioning statement added after the fact.

Engagement and Pricing

A commitment that fits where you are.

Fractional engagements run from 15 to 50 hours per month.

Embedded in your team rather than sitting outside it. Scope and structure are agreed at the outset and reviewed regularly. Most engagements begin at $15k per month. Flex up for critical sprints, flex down between them.

$15k+
Per month. Advisory retainer, 50 hrs included.
20 to 40
Hours per month for Fractional COO engagements.
3 to 6
Months typical engagement length.
Who this is for: Culture Rising specialises in small and medium enterprises, early stage companies, and mission-driven organisations — where executive-level AI leadership makes the most difference and has historically been hardest to access.
Ready to Explore This?

A 20-minute conversation is enough to know.

No pitch, no deck. An honest conversation about where you are and whether this is the right kind of help. If it is not, you will hear that too.